Tesla has announced final pricing for its Cybertruck
Tesla just finished its Cybertruck delivery event and has now announced final specs and pricing for its three Cybertruck variants.
Specifications and Prices
Estimated Price: $60,990
Estimated Range: 250 miles
Acceleration: 0-60 mph in 6.5 seconds
Estimated Price: $79,990
Estimated Range: 340 miles
Acceleration: 0-60 mph in 4.1 seconds
Top Speed: 112 mph
Torque: 7,435 lb-ft
Towing Capacity: 11,000 lbs
Estimated Price: $99,990
Estimated Range: 320 miles
Acceleration: 0-60 mph in 2.6 seconds
Top Speed: 130 mph
Torque: 10,296 lb-ft
Towing Capacity: 11,000 lbs
Final Specs & Prices Compared to 2019
This is how the final specs and pricing compare to the initial specs that Tesla was aiming for during their 2019 Cybertruck event.
0 to 60 mph
< 6.5 seconds
0 to 60 mph
< 4.5 seconds
0 to 60 mph
< 2.9 seconds
To be announced
Comparison and Analysis
Pricing: The base price for the Cybertruck has increased from the initially announced $39,900 to $60,990. Similarly, the prices for the higher-tier models have also seen an increase. The Dual-Motor model went from $49,900 to $79,990, and the Tri-Motor model from $69,900 to $99,990.
Performance: The 0-60 mph acceleration times have slightly changed. The RWD model remains the same, while the Dual-Motor and Tri-Motor models have become slightly faster. The range of the top-tier model (Tri-Motor/Cyberbeast) is notably reduced from the initial 500 miles to 320 miles in the latest update.
Towing Capacity: The towing capacity for the Tri-Motor model is reduced from the initially announced 14,000 lbs to 11,000 lbs.
The increased prices could be attributed to various factors, including inflation, changes in manufacturing costs, or strategic pricing decisions. The reduction in the range and towing capacity of the top-tier model might be due to technical challenges.
Either way, we now have the greatly anticipated Cybertruck specs and pricing. It'll be interesting to see the affects this news will have on preorders.
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Tesla's reintroduction of the Model 3 Performance continues to inch closer, and just like the refreshed Model 3 and the Cybertruck, every peek gives us some more hints and builds more excitement. A recent observation of a partially covered Tesla Model 3 Performance prototype revealed the new Sport seats designed for improved comfort.
Posted on X by Nic Cruz Patane, the upgraded Model 3 Performance was sighted in Santa Monica, where the vehicle's engineering prototype displayed minimal window tinting, offering a sneak peek at the vehicle's improved seating. The Sport seats, resembling dedicated racing bucket seats, significantly depart from the current Model 3 seating options.
Sport Seats Coming to Other Models?
Tesla's initiative to incorporate Sport seats into the Model 3 Performance hints at broader plans to equip its high-performance models, including the Model S Plaid, Model X Plaid, and Model Y Performance, with similar seating options. This move will elevate the driving experience across Tesla's performance vehicle range.
These seats were also spotted a few weeks ago by enthusiast Fidel Grandez. Initially thought to be designated for the Model S Plaid, these Sport seats have found their rightful place in the Model 3 Performance, aligning with Tesla's vision for a performance-focused yet more affordable electric sedan.
New Wheels and Front Lip
In addition to the seats, the Model 3 Performance is rumored to showcase a suite of enhancements. Another angle gives a little bit of an outline of the new front lower splitter. Other aesthetic and functional upgrades include "Warp" 20-inch wheels, advanced braking systems, and revised suspension components.
Tesla has been testing the Model 3 Performance prototypes for a few months, signaling that initial production could be underway in North America. This step is crucial as Tesla aims to reintroduce the Performance trim to the market, having temporarily removed it from their lineup. The reintroduction is timely, considering the evolving landscape of EV incentives in the United States. While the official launch date remains under wraps, anticipation builds for the Model 3 Performance's debut, expected in the first half of 2024.
Kim Kardashian showcased her Cybertruck with the caption "cool carpool mom" to her 364 million followers on Instagram. The A-list celebrity and billionaire is well known for her knack for staying at the forefront of trends, making this one image a powerful endorsement for Tesla. The picture of one of the most influential celebrities of our time picking the Cybertruck as her distinctive vehicle speaks volumes about the brand's penetration into popular culture and its appeal to a broad demographic, including those who value style, innovation, and sustainability.
The Power of Celebrity Influence
Kim Kardashian's influence cannot be overstated. Her every move is watched and often emulated by fans around the globe. Her journey from reality TV star to billionaire entrepreneur has been marked by a series of successful ventures in fashion, beauty, and technology investments, making her a model of modern business acumen. Kardashian's ability to turn personal endorsements into significant trends is unparalleled, making her engagement with Tesla's Cybertruck a notable moment for the company.
Kardashian's influence extends far beyond mere product endorsement. Her strategic use of social media to connect with her audience has transformed how brands interact with consumers. She creates a personal connection that can sway consumer behavior by sharing her life, interests, and choices, including her vehicle preferences. Her endorsement of the Cybertruck can significantly enhance Tesla's brand visibility and desirability, particularly among consumers who may not have previously considered an electric vehicle.
The Celebrity Cybertruck list is growing
Pharrell, Lady Gaga, Jay Leno, and now Kim Kardashian.
Kardashian has recently joined the exclusive circle of celebrities seen driving the Cybertruck, a group that boasts names like Pharrell, Lady Gaga, Jay Leno, and not to forget Elon Musk himself (who, aside from being Tesla's CEO, commands a staggering following of over 370 million on X). Each of these stars wields significant influence, captivating audiences that range from thousands to millions globally.
Sustainability Meets Style
Moreover, Kardashian's endorsement comes at a time when the importance of sustainable living and eco-friendly choices is increasingly recognized. Her choice of an electric vehicle over traditional gasoline-powered cars sends a strong message about the importance of environmental responsibility, aligning with Tesla's mission to accelerate the world's transition to sustainable energy. This alignment boosts Tesla's brand and promotes a broader cultural shift towards sustainability.
In the context of celebrity endorsements, Kim Kardashian's showcase of the Tesla Cybertruck is a masterstroke. It merges the worlds of entertainment, technology, and sustainability, highlighting the evolving nature of brand-consumer relationships in the digital age. Tesla's innovative approach to vehicle design and its commitment to sustainability is amplified by Kardashian's endorsement, illustrating the power of celebrity influence in shaping consumer preferences and driving societal trends.
Ultimately, Kardashian driving a Cybertruck and branding herself as a "cool carpool mom" is a significant endorsement for Tesla, enhancing the brand's visibility, appeal, and alignment with sustainable values. In an era where brand success is increasingly tied to social influence and cultural relevance, Tesla's association with Kardashian can only be seen as a positive development, driving the brand further into the mainstream consciousness and reinforcing its position as a leader in the shift towards a more sustainable future.
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