In 1913, Henry Ford introduced the assembly line in Highland Park, Michigan, revolutionizing the automotive industry and drastically reducing the price of the Model T. This groundbreaking innovation led to the collapse of hundreds of rival car companies, unable to compete with Ford's cost-effective production methods. Fast forward to 2023, and we witness a similar dynamic unfolding in the electric vehicle (EV) market, with Tesla leading the charge.
Tesla's continuous advancements in technology and manufacturing and strategic price reductions have raised questions about whether history is repeating itself. Are Tesla's actions, reminiscent of Henry Ford's assembly line legacy, catalyzing Darwinian forces in the EV market and forcing competitors out of the game?
Adam Jonas from Morgan Stanley raised this question during Tesla's Q1 2023 earnings call. Elon Musk, Tesla's CEO, clarified that the company's pricing actions are not aimed at deliberately undermining competitors. "We really don't think about competitors that much," he stated. Instead, Tesla focuses on improving its products, making them more accessible, and enhancing customer service.
Tesla's Unique Strategic Advantage
Musk acknowledged that Tesla does have a unique strategic advantage. The company is developing cars with potential autonomy, which may be worth significantly more in the future. This factor allows Tesla to sell its cars at zero profit while benefiting from the net present value of future cash flows associated with the asset. Tesla also enjoys ongoing revenue streams from service, charging, insurance, and other areas, which competitors may not have.
Tesla's Supportive Approach to the EV Market
Elon Musk emphasized that Tesla's actions are not malicious or intended to destroy competitors. The company has made its patents available for free and opened up its supercharger network to other manufacturers. Tesla's approach is to support the growth of the entire EV market, not to monopolize it.
As the electric vehicle market continues to expand, it is essential to recognize Tesla's role in driving innovation and adoption. While the company's pricing strategy and technological advancements may draw comparisons to Henry Ford's assembly line, Tesla's commitment to supporting the growth of the entire EV market sets it apart.
Despite similarities to historical precedents, Tesla's current approach fosters a collaborative environment and encourages competition. This strategy ultimately benefits the global transition to sustainable transportation and pushes the entire industry toward a greener future.
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Tesla introduced a wrap-around ambient lighting strip to its new Model 3
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If you look up ambient lights for Tesla, you'll see several ads for third-party light kits. Perhaps this is why Tesla added its own Ambient Lights feature to the new Model 3. So, let's get enlightened.
Tesla's ambient lights are thin light strips that are embedded in each of the vehicle's doors near the top edge. It also curves around the dashboard near the windshield, giving passengers a near 360-degree light effect.
Supported Models
Tesla new ambient light feature is available on the new Model 3 (2024+), and will be available on the Cybertruck in a similar manner. With a refresh ongoing for the Model Y, known as Juniper, it will likely also have ambient lights. That just leaves out the most luxurious flagship vehicles, the Model S and X, for now.
The Model S and Model X could be due for a minor refresh that would not only add ambient lighting, but also include a front-bumper camera that the Cybertruck has and the new Model 3 is expected to have in the near future.
Customization
Tesla introduced a wrap-around ambient lighting strip to its new Model 3
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The ambient light settings allow you to light up the interior in a color that reflects your mood or preference. Under Controls > Lights > Accent Lights, you are handed the freedom to choose virtually any color to adorn the interior of your Tesla.
You have control over whether the ambient lights are on, off, or set to an "Auto" setting, though not fully clarified, seems to promise intelligent lighting adjustments akin to our control over dome lights, offering a reduction in reflections during drives.
While the ability to control the brightness level seems missing, Tesla did include color presets, letting you curate a series of your favorite colors.
It should be noted that the changes are confined to the light strips on the doors and dash, steering clear of the footwell lights and other interior lighting.
Future Enhancements
With Tesla, we can be assured there will be enhancements to this feature in a future update. In fact, the Tesla community is already busy coming up with useful suggestions. Some owners thought Tesla should take advantage of the lighting to provide driver feedback, such as automatically changing the ambient lighting to a red hue when there's a vehicle in your blind spot. Tesla could also glow the light strip on a door if it's not closed properly, or use the lighting to provide feedback when Sentry Mode is enabled.
Other uses could be more fun, such as cycling the light through various colors when the 'Rainbow Road' easter egg is activated.
Ambient Lighting in Action
While the possibilities are endless and Tesla engineers will surely have fun coming up with creative uses for the feature, the biggest improvement we can hope for in the near future is the ability to adjust the light intensity.
Tesla's new Model 3 received a host of exterior and interior upgrades
Tesla
Tesla outdid itself with the refreshed Model 3, known as the Highland. Despite all the fantastic upgrades, something is missing - the Performance version or perhaps the Plaid. The letter "T" has shown up on vehicle certificates in Europe, and despite Elon Musk's sense of humor, it is unlikely this is a Mr. T reference.
Deciphering the 'T'
A new document shows the new Model 3 Performance will have a dual motor
eivissacopter / X
Diligent scrutiny of the European Type Certificate, issued by the Dutch vehicle authority RDW and shared on the TFF Forum, revealed a subtle yet pivotal alteration — including the letter 'T' in the eighth digit of the Model 3 Performance's VIN.
This seemingly minor detail, indicative of the vehicle's motor/drive unit type, sparked curiosity and speculation on the forum. Could it be a tri-motor setup to usher in a new Plaid version of the Model 3? This vehicle has already got endless amounts of zip, but three motors? May The Schwartz Be With You!
This could also explain the Model 3+ badging that was spotted during the Ministry of Industry and Information Technology (MIIT) in China inspection of the refresh. However, the regulatory filings highlighted just two distinct variants of the car: a rear-wheel drive (RWD) with a 194 kW motor and an all-wheel drive (AWD) dual-motor setup that combines to deliver a formidable 331 kW of maximum power.
Initial conjectures leaned towards the possibility of a tri-motor setup, drawing parallels with the Plaid variants of the Model S and Model X. However, a deeper dive into the certification document clarified that the Model 3 Performance retained its Dual Motor setup, dispelling the possibility of a tri-motor upgrade.
Strategic Enhancements: A Glimpse into Potential Upgrades
Given the documented specifications, it becomes plausible that Tesla has strategically enhanced one of the dual motors, potentially aligning it with the advanced motor found in the Model S/X Plaid. This modification is poised to augment the top-end speed and acceleration of the Model 3 Performance, addressing its comparative limitations in extended races against traditional gas-powered supercars.
Meanwhile, the Model 3 refresh has become the new Bigfoot of the roads of North America, with rare sightings posted on social media. However, it appears the continent is excluded from the initial launch of the Model 3 Highland. Internal communications within Tesla suggest North American enthusiasts might have to exercise patience until 2024.
TeslaFi is a service that logs your drives and charging sessions so that you can later refer back to them. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. View their about us page and see everything they have to offer!
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