Tesla opens up it's charging connector to other manufacturers
Tesla
Tesla removed all the patents in the lobby of its Palo Alto headquarters prompting Elon Musk to explain in a blog, "They have been removed, in the spirit of the open source movement, for the advancement of electric vehicle technology." The post is from 2014; he continued, "Tesla Motors was created to accelerate the advent of sustainable transport." That policy has been held, but some designs have not been for public consumption, including its industry-leading charging connector — until now.
A new post on the Tesla website reiterates Musk's words from eight years ago. "In pursuit of our mission to accelerate the world's transition to sustainable energy, today we are opening our EV connector design to the world," states the company. "We invite charging network operators and vehicle manufacturers to put the Tesla charging connector and charge port, now called the North American Charging Standard (NACS), on their equipment and vehicles."
Strategic Play
It is a generous move but also a clever, strategic play. There is no doubt that electric vehicles are here to stay. The question is, what will the nozzle be on the gas pump of the future? With more private companies getting into the EV charging game, this move makes it easy for them to add the Tesla connector to their equipment. Tesla has already been in discussions with some of those companies. The post states, "network operators already have plans in motion to incorporate NACS at their chargers, so Tesla owners can look forward to charging at other networks without adapters.
The company says that its connector, the NACS, is North America's most common charging standard. Tesla states, "NACS vehicles outnumber CCS two-to-one, and Tesla's Supercharging network has 60% more NACS posts than all the CCS-equipped networks combined." EV owners who don't have NACS will have fewer options to charge up. Car manufacturers are already racing to get into the EV game and don't also need to try to play catch up to Tesla's already well-established charging network. Tesla states, "we look forward to future electric vehicles incorporating the NACS design and charging at Tesla's North American Supercharging and Destination Charging networks."
It's ingenious to drop the Tesla brand off and name it the North American Charging Standard. It will make it much easier for competing brands to swallow their pride and use superior technology. The system is the most tested EV charger in the world, and the company reports it has "20 billion EV charging miles to its name." It is also far better than the Combined Charging System (CCS 1), offering twice the power in half the size.
A petition to the U.S House of Representatives was started in July 2022, asking for the Tesla connector to be the charging standard for the U.S. A solar-powered car company named Aptera is behind the Change.org petition that has more than 40,000 signatures. It links to reports showing the Tesla connector wins in every category tested.
While CCS 2 has become the charging standard in Europe, the market is wide-open in North America where the CCS 1 connector has not yet taken off.
There is a comment on the Change.org website worth noting. Eric Stewart posted, "The Tesla connector is what engineers would choose if politics didn't make these things about ego." Now, if NACS is not the standard, it will be crystal clear that Stewart is right.
Tesla is a regular in the news cycle; if it's not about the vehicle, it's about the CEO. It's no secret Tesla stock is down, and investors who are long on the stock have lost a considerable amount over the past month. One of those investors is Gary Black, the Future Fund managing partner, who said in August that Tesla is the fund's largest position. Black is calling on Tesla to hire a public relations department to inform the media and the public of the positives around the brand.
Oddly enough, at the shareholders' event in August, Black said, "the thing we worry about most is not PR; it's succession." Now it seems that is what Black is worried about. He recently tweeted: People can't complain about the media if TSLA refuses to correct articles that are wrong, or worse, won't maintain relationships with TSLA beat reporters and editors so they can get TSLA's POV out when needed. Strong PR will be needed to sell FSD safety. Think long-term.
Black's stance may be understandable to some, especially those who have watched their trading account shrink, but it's implausible because Tesla doesn't need a PR department.
Musk and the Mainstream Media Don't Mix
Musk is currently using his new company to hold mainstream media accountable. In case you missed it, he's releasing the Twitter Files, a detailed report backed up with real emails to show suppression of true stories.
The Tesla CEO also regularly calls out media outlets for false stories, misleading headlines and biased reporting. Musk will not hire a team to try to steer newsrooms, something he has so little respect for, and it's unlikely legacy media outlets will listen.
Media Biased Against Tesla
Bad news generates more views and clicks and keeps the advertisers paying. Even when the news isn't bad, take, for example, a recent Reliability Report by Consumer Reports. Most, if not all, mainstream media declared Tesla as the terrible one, even though Tesla moved up four spots from the previous year. It was hard to find a mention of the manufacturers that scored less. Those included Chevrolet, GMC, Volkswagen, Jeep, and Mercedes Benz. Yes, the expensive luxury brand was dead last in reliability. That is a story.
Reporters also picked up that electric vehicles scored low for reliability. Consumer Reports said it was because EVs are new on the market. However, scoring even lower were full-sized pickups. Those have been on the market for quite a bit longer.
Tesla, which also has not spent a dime on advertising, disbanded its public relations department in 2020. That's unheard of by a company its size, especially in the automotive sector. However, Tesla and Elon have something much better — you are reading it right now. Not a Tesla App is one of several blog sites that publish news about Tesla daily. Many of these websites have writers who own Teslas. The stories are much more accurate, positive and just plain better than anything readers will find in the mainstream. Who says bias must be negative?
Word of Mouth Advertising
Now add hundreds, maybe even thousands of loyal enthusiasts who defend and promote Tesla on social media platforms. Next, throw into the mix the hundreds of thousands of Tesla owners who quite often are spokespeople for the company whenever they get out of the car. I've been sure to add 10 minutes of travel time to my drives because I'm likely to get asked some questions at the grocery store or car wash.
This kind of advertising money cannot buy, and it's the kind of positive publicity media will not share. So while Black's concerns are legitimate, a PR department is not the solution. Instead, Tesla needs to keep doing what it's been doing and let the product, its fans and the Tesla-inspired websites do the rest.
Tesla is getting ready to introduce WiFi garage door support to their vehicles through MyQ.
Since our article yesterday additional details have emerged about how MyQ will operate, which vehicles will be supported and whether there will be a cost to use the service. This information is based on a page that appeared briefly on MyQ's website but has since been removed.
Vehicles Supported
MyQ's website stated that support for their garage door openers would be coming to the Model 3 and Model Y. While this makes a lot of sense because those vehicles don't include a HomeLink module, we'd be surprised if Tesla didn't also add support for the Model S and Model X.
Cost
Let's get cost out of the way. Although MyQ does not charge a fee today to remotely open and close their garage doors, they do plan on charging a fee to use their devices in vehicles. This could be looked at similarly to how some services are free to use on a PC but require a subscription to use on your mobile phone.
The price posted on MyQ's website was a five-year plan for $179, which is still cheaper than Tesla's $350 installation cost for HomeLink.
Unfortunately, this removes a big benefit we thought MyQ would have over buying a HomeLink module for the Model 3 or Model Y. For Model S and Model X owners who already have HomeLink included in their vehicles, it may not make as much sense.
However, MyQ does provide some advantages over HomeLink.
Integration
The good news is that MyQ integration will be very similar to HomeLink, and better in some ways. What appears to be a rendering of the feature working in a Tesla was also posted to their website which shows off a screen very similar to HomeLink.
On the MyQ settings screen, you'll have a list of supported devices on the left side, such as garage doors, gates and possibly lights, but we haven't see any evidence of the latter yet.
On the right side, you'll see options pertaining to the device selected, such as its current state, whether the garage door should auto-open or close and the distance when the device should be triggered.
You'll also be able to have the vehicle fold in its mirrors when reaching the target location.
If you've used HomeLink, this should all look very familiar since it's almost exactly the same. However, there are a couple of differences that give the advantage to MyQ.
The first is that MyQ is a smarter system and it knows the state of your garage door. So if you're arriving home and the garage door is already open, it won't try to close it on you.
The other advantage is distance. Since MyQ works over the internet you'll be able to trigger the garage door or gate from further down the driveway, giving the door plenty of time to fully open before you arrive.
MyQ supports an array of devices, but it waits to be seen whether there will be support for these additional devices such as lights and door locks.
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