Tesla sets up research facility in the heart of the Big 3

A rendering of Tesla's upcoming research and testing facility in Southfield, MI.

City of Southfield

Tesla, that tiny little pie-in-the-sky electric company that set up in California nearly two decades ago, is now moving into the heart of America's big three. Ford, General Motors and Dodge have a new neighbor, Tesla. The City of Southfield, a suburb of Detroit, Michigan, has changed some rules to allow Elon Musk's company to expand.

The City of Southfield's slogan is the center of it all, and it promotes itself as Michigan's premier business address. The address of 21375 Telegraph Road is about to have a new tenant after the Council enacted three ordinances to allow for "Electric Vehicle Research, Testing, Repair and Maintenance Facilities" as requested by Tesla Inc.

According to Automotive News, the company will operate out of a nearly 35,000 square feet building. That's nothing compared to the 10,000,000 square foot Gigafactory in Texas, but it's still a significant size that the city welcomes. Southfield Planning Director Terry Croad said, "It's a well-known name. We continue to say that we're the center of it all. We're just finishing up our master plan, where we're trying to anticipate the industry moving to electric vehicles, autonomous vehicles, and automated vehicles. And we're trying to position ourselves with our zoning to be flexible for these new technologies."

It appears the community's master plan is forward-looking, as Croad also said, "As I've been telling people, this isn't your grandfather's bump shop. You know, there's no oils and gases. There's a lot of computers and chips and diagnostics in a much cleaner way than your typical automotive repair shop."

Tesla should not have a problem recruiting for the new facility as Forbes magazine named Southfield one of the United States' most livable metro area suburbs. It also has seven colleges, universities and trade schools, including Lawrence Technological University, which is noted in the top 40 institutions specializing in engineering, architecture and business.

Again, it's not an enormous building, but just moving into the neighborhood that has played such a significant role in the development of the automobile over the last century is telling. This area is set up for the transportation of cars and car parts to move efficiently to and from suppliers in Michigan and north of the border. There continues to be speculation that Canada could get the next Gigafactory. If that happens, Tesla will likely need even more space in Detroit. There goes the neighborhood.

Tesla Improves Wrap Services: Switches to Vinyl, Cuts Prices Drastically, Adds New Colors and Expands Availability

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After canceling the in-house wrap program for the Cybertruck last month, Tesla has reintroduced the program with a lot of changes. Let’s take a look at the original program, then we’ll dive into what’s changed.

Tesla began the wrap program for the Model 3 and Model Y in the fall of 2023. With the arrival of the Cybertruck, Tesla launched Matte Black and Satin White options for the Cybertruck and later added 11 more colors.

Tesla initially offered high-quality PPF (Paint Protection Film) wraps, which protect the paint in addition to changing the color of the vehicle. PPF is thicker than traditional vinyl wraps, but the material costs more and is more time-consuming to apply.

Tesla’s updated program switches away from PPF wraps and now offers traditional vinyl wraps at a cheaper price. This makes Tesla’s wrap service more comparable to third-party installers.

Correction: We initially reported that the new wrap program offered PPF rather than vinyl and that the program was only available for new deliveries.

New Wrap Prices

First things first - the price of the wraps has dropped considerably, mostly due to the change away from PPF. While these prices are still a little more expensive than what you could find at a third-party location, you have the advantage of getting it directly from Tesla.

Tesla initially offered 11 wrap colors, but that selection has now been reduced to eight per vehicle. Interestingly, the color options vary by model—Model 3 and Model Y owners have their own distinct palette. The Cybertruck also boasts its own unique set of colors, though unfortunately, the popular Satin White option is absent from its catalog.

Of course, the ever-popular Matte Black is still available, along with a fairly unique set of other vivid colors.

New Locations

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When the wrap program launched, it was limited to just three locations in California and one location in Texas. That meant that unless you were taking delivery at West Covina, Oceanside, Costa Mesa, or Santa Clara, you’d be unable to get a first-party wrap done by Tesla.

Under the new program, Tesla is offering wraps out of all the original locations and adding Seattle, Washington. What initially seemed like Tesla scaling back its wrap service has turned out to be them making it more affordable and efficient. While the switch to vinyl may disappoint some owners, in reality, a lot of owners probably didn’t know the difference between PPF and vinyl, making Tesla’s service seem disproportionally more expensive.

No Longer New Purchases Only

While the original wrap program was constrained to new vehicle purchases—you can now have Tesla wrap a vehicle that’s already been delivered. Paint damage and scuffs can impact the installation of wraps and require additional time to smooth out the vehicle surface, and most third-party installers charge additional fees to prepare the surface.

Tesla doesn’t appear to be charging any additional surface prep fees at this time and is able to install on any Model 3, Model Y, or Cybertruck that’s been delivered after 2023.

Either way, with cheaper wrap options, Tesla is now directly competing against third-party wrap shops. While it’s still a bit more expensive than you’d find elsewhere, it also comes with a level of care and precision from technicians intimately familiar with your vehicle.

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Tesla Increases Price of Model S; Starts Offering Free Lifetime Supercharging

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For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.

Price Increase

The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.

The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series. 

The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.

Free Lifetime Supercharging

For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.

There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.

We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.

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