According to Sawyer Merritt and Teslascope, Tesla is in active development of an app store for its vehicles. The app store is rumored to be released before the first Cybertrucks are delivered.
Concept designer DeleetDesigns has even designed what a Tesla app store could look like.
What a Tesla app store can look like
DeleetDesigns
Having a Tesla app store is certainly an interesting concept, and I certainly believe Tesla is working on one, but it may not be what you think it is.
The concept by DeleetDesigns is well-executed and it brings some interesting ideas to the table like letting you charge items to your Tesla account.
However, it leads us to believe that a Tesla app store will be similar to Apple's or Google's versions.
I'm not sure apps like Burger King, Slack, Twitter, and others are great candidates for the Tesla app store.
There are only about 2 million Teslas. While it's certainly impressive what Tesla has been able to accomplish, that's only about 0.0016% of all the active iPhones in the world. What this means is that developers wouldn't put as much money and time into their Tesla app versions. And after they're developed, they'll quickly fall behind their smartphone counterparts.
Tesla could avoid this issue by letting users run Android apps, similar to how you could run Andorid apps on some Chromebooks, but most of these apps don't scale well to larger screens, especially a 15 or 17-inch screen.
It'll always be easier to scroll through something like Twitter on your phone than it is on a screen that's an arm's length away from you. It's also more convenient to type on a phone than it is to peck at an on-screen keyboard.
What We Think the Tesla App Store Will Be
We know that Tesla is working on an app store, and here's what we think it'll be like.
Instead of being an app store similar to Apple's that allows developers to make any kind of app, we think Tesla will be limiting the apps to the ones that are well suited for use in a car.
It's expensive to create the framework required to create an app store, especially one that allows apps to be as versatile as phone apps are today. Why should Tesla go through all that work for developers to create apps that few people will use?
How often do find yourself wanting to use your TV instead of your smartphone? Even for some video apps like TikTok, it doesn't make a lot of sense. It's just easier to swipe on your phone.
Many set-top boxes can run all sorts of apps, but most people don't want to shop on Amazon or browser Facebook on their TV.
Instead, they want to use their TV for apps that can provide an experience their phone isn't able to. Apps that allow them to stream video on a larger screen, like Netflix, or exercise with apps like Peloton or Apple Fitness+, or maybe even share a slideshow for the family. What we're not doing is responding to emails or Slack messages on the TV, or even looking at stock quotes. That kind of stuff is much more suited for a phone.
Although Tesla has one of the best infotainment systems of any vehicle, it can't compete with a device that you upgrade every few years. A device that has a faster connection, higher resolution screen, more storage, easier payment authentication, and a faster processor.
A Tesla app will be successful when can leverage the benefits a Tesla can provide over your phone; a bigger screen and integration with your Tesla.
Tesla won't bother creating APIs for developers to build apps that aren't well suited for a Tesla.
Instead, Tesla will focus their efforts on building developer tools that will allow anyone to create apps that will excel in a Tesla. These apps will be for things such as SiriusXM and Apple Music. It could be video streaming apps like YouTube TV and Amazon Prime Video.
These apps will integrate seamlessly into your Tesla UI, just like DeleetDesigns illustrates in his concept.
What if Tesla had an app store? I put together this prototype to see what it might be like. What apps would you want to see?
The Tesla app store would let developers port additional games to Teslas as well, giving owners even more gaming options.
Creating an app store will be a huge win for Tesla. There are a lot of entertainment options out there and Tesla can't keep up with all the latest streaming services.
By creating an app store and APIs for developers, Tesla can offload the development of these apps to other companies. It'll allow companies like Apple to create Apple Music for your Tesla, it'll allow SiriusXM can create a streaming SiriusXM app. This will free up Tesla's engineers' time and give owners the apps they're looking for.
Most Teslas have relatively small hard drives, so they're not capable of storing apps endless amounts of video streaming apps and games. By creating an app store, users could install only the apps and games that are relevant to them. This will help free up space taken up games or apps the owner may not use today.
To run apps similar to our smartphones and tablets, Teslas would require a more capable processor than the one used in most Teslas. It'd likely only be available for Teslas with MCU 3, which would exclude almost all Teslas manufactured so far.
However, if the app store was limited to games, video, and audio streaming apps, then it could be available for MCU 2 vehicles as well.
All of the video streaming apps in Teslas today are just full-screen versions of the app's website. Having developers create native experiences for Netflix, YouTube and others would make these apps much more responsive than they are today.
We know that Tesla is creating an app store that will likely be released in the coming year. The app store will benefit Tesla and Tesla owners alike, but we may have to alter our expectations of what a Tesla app store will be.
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Tesla has changed how they advertise and sell Full Self-Driving on their website. Although the text changes are small, this change could have greater implications in the future.
Previously, customers were offered the option to purchase “Full Self-Driving Capability,” with text saying that FSD will “continuously improve”. This specific text is no longer offered, and instead, customers can now only purchase “Full Self Driving (Supervised),” which no longer mentions continuous improvement.
You can view the old text on the Web Archive page (photo below) for the Model Y. This change comes right before the upcoming Robotaxi event, so we’re not quite sure what to make of it. Let’s look at what else has changed on Tesla’s website on FSD before we dive into the wording changes.
This news comes hot on the heels that Tesla recently pulled its blog pages for Elon Musk’s Masterplan Part II, which mentioned that all future Tesla vehicles would be Robotaxi capable. However, this has since turned out to be part of regular website trimming and maintenance. However, this FSD change is more intentional.
The previous FSD option you could buy from Tesla (left), and the new one (right)
Not a Tesla App
Definition Changes
These text changes are pretty broad, but that’s not all. There are a few other items that changed, including the removal of the following text:
The activation and use of these features are dependent on achieving reliability far in excess of human drivers as demonstrated by billions of miles of experience, as well as regulatory approval, which may take longer in some jurisdictions. As these self-driving features evolve, your car will be continuously upgraded through over-the-air software updates.
This has now been changed to say:
The activation and use of these features are dependent on development and regulatory approval, which may take longer in some jurisdictions.
That’s a pretty big difference overall, so let’s dig in.
Can Only Buy FSD (Supervised)
Tesla is now only offering the purchase of “Full Self-Driving (Supervised)”, instead of “Full Self-Driving Capability." This has a bit of an implication for the many people who have paid for FSD in the past, expecting their vehicles to become fully autonomous, without supervision being required. With the specific terms on Tesla’s website today, that promise doesn’t seem to be in place for future sales of Full Self-Driving.
Instead, future customers should expect that they may only receive Full Self-Driving (Supervised), which will always require some form of supervision. Tesla no longer states full autonomy on this page, but on the other hand, the Autopilot/FSD Support Page still contains the text for full autonomy.
This seems to be a legal wording change to prevent Tesla from making promises it may not be able to fulfill. On the other hand, Tesla has recently had a fantastic spate of updates this year, with the huge upgrade from FSD V11 to FSD V12. However, they’ve more recently had more trouble with moving on from FSD V12.3.6, which is what most vehicles are still on today. Tesla initially pushed FSD V12.4 and its subversions to early access testers but quickly halted that push. They moved on to FSD V12.5, and V12.5.3 with Actually Smart Summon will begin going out wide sometime next week, to both Hardware 3 and AI4 vehicles.
What Does This Mean for Customers?
For future customers, this likely means that Tesla is intending on only offering Full Self Driving (Supervised), rather than Full Self Driving. This could mean that Tesla will launch a new package for Full Self Driving (Unsupervised) for commercial entities or that it could only be available for Robotaxi vehicles.
For older customers – those who have purchased “Full Self-Driving Capability”, as the feature was previously called, we’re not quite sure whether Tesla will include you in this new ‘Supervised’ description, or if you’ll be offered Full Self-Driving (Unsupervised) when that ultimately becomes available. As for subscribers, Tesla can change their offerings at any point since you’re only paying for what’s available for that month.
Today, we’re not quite sure what to make of this change, especially since that same change hasn’t been reciprocated elsewhere on Tesla’s website. The changes could be anywhere from a protective legal change, to Tesla offering a new FSD (Unsupervised) package in the future, or fully autonomous FSD being something that Tesla will not commit a date or price to.
In Tesla’s upcoming update, 2024.32.3, Tesla has added hands-free support for opening the vehicle’s frunk. This follows the Spring Update (2024.14), which added Hands-Free Trunk support for certain vehicles.
When hands-free trunk support was added earlier this year, it was supported on vehicles that include an ultra wideband chip, which includes the refresh Model S, new Model X, and the 2024 Model 3. Due to the hardware requirement, these will be the same vehicles that support the new Hands-Free Frunk feature. Legacy vehicles without UWB will unfortunately not support either feature due to the hardware requirement. UWB enables far more accurate tracking of the phone key, allowing Tesla to pinpoint its exact location relative to the vehicle.
The Cybertruck interestingly also includes an ultra wideband chip, however, it didn’t include the automatic opening of the gate earlier this year. However, we expect the Cybertruck to also receive the hands-free frunk opening in this 2024.32.3 update or relatively soon afterward.
Update: The Cybertruck is receiving hands-free frunk support in the 2024.32 update as well.
Hands-Free Frunk
The Hands-Free Frunk works similarly to the trunk feature – with an iPhone 11+ and a recent version of the app, you’ll be able to stand in front of your vehicle, and the Frunk will unlatch after sounding a chime. On some vehicles, the frunk will immediately open after being unlatched, however, you’ll need to manually close it.
This new feature isn’t enabled by default – you’ll need to go to Settings > Locks > Hands-Free Frunk to enable it.
At this time, Tesla doesn’t support UWB on Android devices, though both the Hands-Free Trunk and Hands-Free Frunk support will come to Android users in a future app update, according to Tesla.
Exclude Home
With the addition of the hands-free frunk opening, Tesla has also added a new option. You can now choose to disable the automatic opening when your vehicle is located at home to prevent you from accidentally opening. This will apply to the automatic frunk and trunk. In addition, in the Model X, you’ll also be able to disable the self-presenting doors at home. This is a great addition as many people have kept the hands-free feature disabled due to it awkwardly opening in the garage.
In the 2024.32.3 update, Tesla also mentions that they’ve improved the detection of the phone key, which should make the feature more reliable and faster when approaching the vehicle from the front or rear.
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