Tesla is on the brink of a significant milestone, with its Cybertruck delivery event set for November 30. This event is drawing parallels to a pivotal moment in car design history, specifically to the work of Giorgetto Giugiaro, an 85-year-old Italian legend in the automotive world. Giugiaro's influential designs include the Lotus Esprit, BMW M1, and the iconic DeLorean DMC-12, made famous by Back to the Future.
Giugiaro's Insights on Tesla's Design Choices
Giugiaro shared his perspective on Tesla's bold design choices in an email exchange with NPR. "When you step outside the norms, it's almost always seen as a provocation. It happens in all fields, from furniture to cooking, etc. Everyone wants to distinguish themselves; it's a market necessity," Giugiaro stated. His insight underscores the importance of innovation in a competitive market, a philosophy that Tesla seems to have embraced with the Cybertruck. Giugiaro further added, "The Cybertruck will surely be successful; I'm sure of it. I'm convinced it will find its admirers."
The Cybertruck's journey echoes the DeLorean's experience from the 1980s. Both vehicles faced skepticism and criticism for their unconventional designs, particularly for their angular shapes and the propensity of their stainless steel bodies to showcase smudges and fingerprints. Despite these criticisms, the DeLorean DMC-12 carved a unique niche, symbolizing automotive innovation and pop culture fame.
The 'Origami' Influence and Cybertruck's Design
Giugiaro's design philosophy, which he refers to as "origami," has significantly influenced the Cybertruck (Cybertruck dimensions). This style, characterized by sharp, straight lines and wedge shapes, was a radical departure from traditional automotive design when it first appeared in the 1970s.
This approach, reminiscent of modern architectural elements, was pioneered by Giugiaro in the 1970s and became a hallmark of his design aesthetic. The Maserati Boomerang concept car and the Volkswagen Golf Mk1 are prime examples of this style, reflecting the influence of Japanese origami in automotive design." The Cybertruck's design, with its sharp angles and distinct silhouette, echoes this philosophy.
Parallels Between Cybertruck and DeLorean
The Cybertruck, much like the DeLorean, has faced its share of critiques. Issues like misaligned stainless steel panels and questionable interior choices have been reported, mirroring the challenges the DMC-12 encountered decades ago. The DeLorean was criticized for its stainless steel body that showed every fingerprint and required constant cleaning, as well as for the quality of its construction, with reports of doors that didn't fit properly and interior components that frequently fell off.
Despite these challenges, the DeLorean DMC-12 achieved iconic status, partly due to its feature in "Back to the Future," the public's fascination with John DeLorean's personal story, and Giugiaro's reputation as one of the most influential car designers of the 20th century. This history serves as a reminder that initial public reception doesn't always indicate a design's ultimate place in history.
Giugiaro's perspective on the Cybertruck is neutral yet optimistic. "I don't want to judge the Cybertruck as beautiful or ugly. It certainly has its admirers who want a vehicle to stand out." This sentiment echoes the broader theme in automotive design and innovation: groundbreaking designs often face initial skepticism but can ultimately redefine the aesthetic norms of their era.
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
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