The 12 GHz spectrum could interfere with SpaceX's Starlink service
RVTravel
SpaceX Subsidiary, Starlink and its rapidly expanding orbital satellite network might be impaired by the DISH Network Corporation’s use of 12GHz for ground-based broadband use.
SpaceX CEO Elon Musk, has escalated his response to DISH Network’s efforts to secure licensing for the 12 GHz band.
Musk initiated actions with the Federal Communications Commission, challenging the use of the 12 GHz band by DISH Network Corporation, stating that such use would render Starlink “unusable.”
Musk has asked Starlink subscribers and supporters to petition the FCC to block the DISH Network effort to secure licensing for the 12 GHz band. Over 3,000 Starlink supporters have joined the effort thus far.
“If DISH’s lobbying efforts succeed, our study shows that Starlink customers will experience harmful interference more than 77% of the time and total outage of service 74% of the time, rendering Starlink unusable for most Americans,” SpaceX stated.
Starlink also posted a statement about the potential 12 GHz band interference on its website:
“Despite technical studies dating back as far as 2016 that refute the basis of their claims, DISH has attempted to mislead the FCC with faulty analysis in hopes of obscuring the truth. The 12 GHz band has become one of the most important and intensively used spectrum bands for Americans who depend on satellite services, including Starlink users who rely on 12 GHz to download content. However, DISH Network has been attempting to claim new rights to the 12 GHz band, implying that these new rights would have no impact on existing users.”
SpaceX wrote a letter to the FCC containing additional details regarding the potential 12 GHz band interference.
Tesla eliminated a newly formed marketing team of about 40 employees as part of its global layoffs, Bloomberg reported on Monday morning. On X, Elon Musk said the ads created by the team were “far too generic” adding that they would apply to “any car”.
Exactly. The ads were far too generic – could’ve been any car.
The team was led by Alexander Ingram who joined Tesla in August 2019 as Communication lead for Automotive. After a few different roles connected with content and social media, Ingram was promoted last December to Senior Manager of Global Growth Content. In the new role, he was leading a global team of creatives focused on Tesla's first ads, as well as social media.
Ingram put out some excellent behind-the-scenes videos on Tesla’s technological advancements such as the one below explaining Tesla’s single casting.
Tesla’s Advertisement Strategy
At Tesla’s 2023 annual meeting of shareholders, Elon Musk said that the company would “try a little advertising and see how it goes”. Since then, Tesla ads have been seen in Google search results and on YouTube.
In Tesla’s proxy statement filed last week, it is seen that the automaker has spent around $200,000 on X-advertising through February 2024.
“As part of a multi-platform advertising campaign, Tesla also directly or indirectly purchased advertising on X, which totaled approximately $0.2 million through February 2024”
Bloomberg’s source added that Tesla still has a smaller marketing team in Europe.
Tesla shared on X that it’s ending its current referral program globally by the end of April. It’ll be replaced by a new one, but that is still “a few months away”, according to CEO Elon Musk.
When Musk was asked if the current credits would be lost, Musk responded by saying “No, just that new credits would not be earned until we launch a future referral program.” That means there’ll be a gap of a couple of months when owners will not be able to earn referral credits.
Tesla was always famous for relying on its community to promote its vehicles rather than spending millions (or even billions) in ad campaigns.
Through Tesla’s referral program — which started back in 2015— customers have been earning referral credits by having friends use their referral link when ordering a Tesla product or taking their first demo drive. At the time, it started with a direct $1,000 prize for the referrer but later evolved to a more complex system with different tiers and points.
Prizes have changed a lot over the years
In its latest version, scheduled to end by the end of the month, Tesla models (S, X, and Y), along with Powerwall, solar panels, and solar roofs, are available for purchase using a referral link. In this version, owners can redeem credits from merchandise to software upgrades for their vehicles. They can even redeem credits for several months free of Premium Connectivity or FSD.
Our current referral program benefits will end after April 30 in all markets
Tesla’s first referral program was released in July 2015 where customers who referred new buyers would receive $1,000 for every new Tesla Model S delivered. For those who were able to accrue 5 or 10 referrals for the US automaker, Tesla raised the bar and offered invitations to the opening of its Giga Factories or even a fully loaded Model X.
Over the first 2 years, Tesla significantly increased the value of the prizes and even offered free or discounted Roadsters with enough referrals. However, in 2019, Elon Musk decided to stop amid cost concerns.
The referral program was re-launched in late 2019 offering new buyers free supercharging for a period of time, FSD access, premium connectivity, or $500 off a new vehicle.
What’s Next
Given the considerable gap of “a few months” between the current program and the next one, it is expected that Tesla will bring a new structure with updated awards focused on minimizing Tesla’s cost while increasing the brand’s awareness.
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