Amidst the McFlurry of Cybertruck anticipation, a seemingly playful but perplexing partner unfolded on Tuesday evening on X. A post from Sawyer Merritt claimed that Tesla China was starting a unique partnership with McDonald's. A limited edition "Cyber Spoon" will be available for $4. It'll be a limited production run with only 50,000 units manufactured.
The real twist came when Elon Musk reacted with a mixture of emojis and skepticism, labeling it as "Fake news afaik (as far as I know)."
Cyber Spoon Mystery
Merritt, standing firm on his statement, responded by pointing out that Tesla's official Weibo account was indeed promoting this mysterious spoon. His tweet led to a flurry of social media investigations, with X.com lighting up with similar posts on McDonald's Weibo and Xiaohongshu accounts - platforms that cater to millions of users.
A rough translation of McDonald's Weibo post read:
"Introducing a unique newcomer, a collaboration between McDonald's and Tesla, focusing on an innovative experience. From September 17th to 26th, participating McDonald's outlets will have a limited offer. To our valued McDonald's members, during the activity, lucky draws will feature McFlurry coupons, Tesla merchandise, and an electric 'Cyber Spoon.' Which prize do you wish to win?"
A spirited Musk later responded, saying, "In that case, I will definitely have some!"
Tesla Advertising?
Now, if you're wondering how a spoon, even one with "cyber" in its name, fits into the Tesla universe, you're in good company. Assuming it is legitimate, this collaboration marks an unusual turn for Tesla, a company known for not advertising and not having partners outside the technology, automotive or energy sector.
So, what can we make of this? On one side, there's undeniable evidence of promotional material. On the other, the playful, ever-ambiguous comments from Elon Musk himself. The CEO said the company would test advertising during its last investor meeting. Is this part of the rollout?
The cyber spoon would already be a collectible item, but without Tesla's big boss knowing about it, it is even more of a must-have - just like the Cyberwhistle! Perhaps the real purpose behind this collaboration, beyond the $4 spoons, is to create buzz and anticipation for the Cybertruck. Not that any more anticipation is needed.
