Yeah, if they raise the price of FSD, I will without a doubt be unsubscribing. Shame really, I liked it a lot, but it simply isn't worth the thousands it will cost through my several years of ownership. I may even trade-in early because the whole reason I bought a Tesla was because of the autonomy and other cools features. But other automakers have caught up in terms of features, and I am certain in a year or two there will be others with similar autonomous capabilities or at least on highways. I'm looking at Rivian's upcoming models, and they are looking pretty dang good, and Volvo's recent offerings also seem great.
"Sustainable abundance" doesn't really hold up if everything is a subscription, and owning things long term is more expensive than buying them outright. Likewise, if they were to raise the price of FSD to the $300 mentioned in the article (just as an example), that would mean that 1 year now costs $3,600 and 5 years is now $18,000. Let that sink in. If you subscribe, you could have bought 2 cars for the price of one, and a subscription for it to be autonomous.