New Model S UI Coming to All Teslas, possibly v11

By Nuno Cristovao

On June 10th Tesla showed off the new Model S Plaid and it’s completely redesigned interface. The new UI contains many new features and enhancements, such the ability to customize the buttons at the bottom of the screen so that you can have your most used apps easily accessible. It also includes the ability to drag and drop apps between the left side and right side of the screen. A new mini player also makes music controls always easily accessible. You can read about all the new features in the new UI, which we covered last month.

New 2021 Model S UI

Since the day of the event, everyone has wanted to know whether this new UI would be carried over to previous cars, since the cars' displays differ quite a bit. Previous Model S and X vehicles contain vertical displays, and the Model 3 and Model Y do not contain an instrument cluster, so people started to wonder whether Tesla would be able to adapt the new UI for these other dimensions.

Elon took to Twitter and confirmed that a new UI will indeed be coming to all Teslas. We anticipate that this new UI will be similar to the UI in the new Model S, although Elon was not specific on Twitter. Elon simply said that an “updated UI coming with FSD wide release,” which doesn’t necessarily mean it will be the same as the UI in the new Model S. However, Tesla has never had different UIs for different vehicles in the past. Even when they overhauled the UI various times in the past, the changes always trickled down to older vehicles as well.

It’s clear however that the UI needs some big changes before it can work on older vehicles. We may see some features dropped or changed. For example, on the Model 3 and Model Y, the left side of the screen is used for car visualizations and takes up a significant amount of the screen. Tesla could allow stacking of apps on the right side or the cars may be limited to a single app at a time.

In December of last year, Elon said that we will have multiple display options, so that feature may be included in this update.

Although we may not be able to hide the car visualizations completely, we may be able to choose how big or small they are on the screen. It would be great to see an option where the car visualizations are hidden completely and we merely keep a small window with the important information, such as current speed, speed limit and Autopilot details.

As for the vertical screened Model S and Model X, it’s possible Tesla may just stack the apps vertically instead of horizontally and the rest of the layout would remain largely unchanged since those cars include an instrument cluster.

Elon mentions that the new UI will come with the FSD wide release, which honestly we don’t know when that’s coming. However Elon has said recently that he expects FSD to be ready “soon.” It’s been pushed back several times since we first expected it in April, but it looks like Tesla may be getting close. We expect the FSD beta to be limited to beta testers initially, but hopefully it won’t have to wait too long after that.

The other tidbit Elon teases is that the new UI will include the “mind of the car” view. We covered this before and in short, we expect this to be new and improved car visualizations. As Tesla gets better at understanding and interpreting the world around us, the car visualizations also improve and we think this will be a major step forward in what we see on the screen.

We don’t know exactly what the future holds, but it’s exciting to hear that a new UI will be coming soon and new car visualizations will be coming soon.

Update: Tesla delivered v11 with an updated UI based off of the new Model S in the 2021 Holiday Update.

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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